1. our products should not transform into waste or garbage, so they have to be long lasting

2. our cleaning cloths should be kind to the environment and to the skin; so we only use 100% natural premium threads and we dye them with organic, GOTS certified dyes for extra safety around sensitive areas such as children places, food or sanitary spaces

3. we should not take for granted any resources, so our cloths will always be Zero Waste

4.  but after all, our process would now have equaled progress if our products wouldn't have had amazing cleaning qualities

 5. nevertheless, we believe our products should get you covered and have more than one use. While still be pretty.