The most important qualities of THE ONE are

- its high absorbtion power (which is similar to linen, meaning 4x more than regular cotton)

- and one of its superpowers is that it gets more and more absorbent with every wash

- the longevity (extremely long-lasting and easily to care for)

- the beautiful bright colors that we make by using only organic, GOTS certified dyes, which means it's extremely safe around food areas and children spaces

- its multi-purpose use

- it is also a Zero Waste product

- it's an eco-friendly product - you can use only water to get it ready for cleaning and avoid chemical substances

- it's a sustainable product - made from pure cotton waste

- it's available in pure white, butter beige and an ifinity of colours - so you can separate each color for a different area of the house

- it's dimensionally stable

- it works wonders for so many purposes other than cleaning: styling dinners, wrapping gifts, as guest towels, travel hands-towel, placemat, dish drainer, kitchen towel, artist studio cloth, for hobby & DIY, for general cleaning, pet shops, baby towels, for gardening and outside the house, sports towel and soooo much more.

- it's a Romanian locally made product

- it has an amazing, unique, "stone-washed" appearance

- it's ethically made by nice humans :)